Take BMW, for example. “The Hire” consisted of eight short films, produced specifically for the budding Internet in 2001 and 2002. To highlight their German performance machines, BMW cast Clive Owen as “The Driver” and sent him around to various locales to provide transport for individuals in need (like Gosling in Drive before Drive). BMW spared no expense, hiring directors like Ang Lee, Guy Ritchie, John Frankenheimer and John Woo.
Top Gun’s Tony Scott directed what I believe to be the best of these films, 2002′s “Beat the Devil.” In addition to the constant Owen, BMW cast James Brown as himself, an aging soul godfather who wants to re-work his deal with the devil, played by the delightfully insane Gary Oldman (reuniting with his True Romance director). James Brown gets subtitles, there’s some Danny Trejo, and watch it through to the end for the superb Marilyn Manson cameo.