… And how much money he made off the lawsuit?
Yes, Anthony Davis trademarked his unibrow. But here are 5 trademarks and trademark fights that are even weirder.
Under fire from a 2009 lawsuit, PepsiCo has been faced with a Hobson’s Choice of sorts: Admit that it put out to market a Mountain Dew can with a dead mouse floating inside, or admit that the yellow-tinted beverage has supernatural properties so unsafe that a mouse would dissolve before the can was opened.
Plaintiff Ronald Ball of Wisconsin filed his lawsuit two years ago seeking damages in excess of $50,000 after he claims he bought a can of Mountain Dew from a vending machine, opened it, drank it, tasted something foul and found a dead mouse inside, according to the Madison Record.
When Ball called PepsiCo to complain, the company sent an adjuster to retrieve the mouse. It then held onto the mouse to rule out any further testing on behalf of the plaintiff.
To counter the man’s claim, and in a move to dismiss the case, PepsiCo said “the mouse would have dissolved in the soda had it been in the can from the time of its bottling until the day the plaintiff drank it,” the Record reports. But it gets worse: Its expert claims that the acid used in the bottling process would have caused the mouse to transform into a “jelly-like substance,” LegalNewsline added.